William Controls music videos with analysis

Build up to the song- it gradually gets louder after 26 seconds. The cuts become faster as the music gets louder.

Identifying Objectives

1.) In what ways will your media product use,develop or challenge forms and conventions of real media products?
Our media product will challenge the forms and conventions of real media products as the band will not be shown in the video. Therefore, there will be no continuous miming from the band. However, the main character will mime some parts of the song, for example the chrous.The video will draw from conventions of both short film and music videos and will also show some sort of a storyline. We will use the forms and conventions of real media products as typical camera shots will be used in our music video such as close ups and long shots. The character in the video will also be wearing black and have dark hair which are forms and convention of rock/metal music videos.

 2.) How will you ensure that the combination of your main product and ancillary texts are effective? By matching the style and image of the ancillary product with the music video and the artists existing material. For example, the main character in our music video is featured on the front of the Album Cover. We will make the main product and ancillary texts effective by getting audience feedback on our ideas and showing them our storyboard.

 3.) What kinds of audience feedback will you seek for your product and what things might you learn from this?
We will seek feedback from people in our Sixth Form as our target audience is of this age. We will find out if our idea is good and if they think it will be successful. From getting this feedback we can learn lots of things for example, their thoughts and how we can improve in certain areas.

 4.) How will you use media technologies in the construction and research, planning and evaluation stages?
We used the internet to research forms and conventions of music videos which are similar to our genre. We also watched music videos created by other Media students on Youtube to form different ideas for our own video and to think about the technical skills that are required to create one. We are going to digitally create our evaluation by using a video camera to film us talking about our finished product and the good things about it and the things we could of improved.

Ancillary products

The two products I want to create as well as my music video;

• a website homepage for the band
• a cover for its release as part of a digipak (CD/DVD package)

Examples of these products below for rock/metal bands:

The Killers homepage 

Guns and Roses homepage

Evanescence's homepage

William Control's homepage




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The Killers album cover

Guns and Roses album cover

Evanescence's album cover

William Control's album cover

Mood board

I used the images above as they fit with the genre of song I want to create a music video to. Some of the  images are quite gruesome and scary as one of the characters has skin pealing from their face and another two have blood on their hands. They all have a dark feel to them and give an intense feeling to the audience. The cobwebs give a spooky feel to the mood board and the razor gives it a sense of danger. All of these aspects will be shown and felt by the audience throughout the music video.

Treatment-Music video idea

I want to create a music video to a rock song which will include a number of visual aspects. I have a number of ideas to use and these will be discussed below.
I want to use cobwebs to make it look eerie and spooky. The main character will then come through this and have artificial/heavy make up on which the camera will be focused on. The make up will include dark eye shadow, a pale powered face and red or purple lip stick. Their hair will either be black or of a grey colour.


The video will show that the person does not live a normal life and sees the world differently from everybody else. This will be shown through the things she does such as peeling her face. I will use special make up on her face for this to look real and believable. This will attract the audiences attention and keep them engaged.

I want the camera to act like another character following her, the pace and editing will gradually get faster as if the person is going crazy and having a mental breakdown. Her journey will either be through London, on a train or bus.

Next the girl would walk along the road shaving the side of head and then draw things all up her arm. At some point she may write certain lyrics of the song onto a piece of paper or on herself.

When it gets to the climax of the video plates, cups and a variety of things will get smashed to represent her completely breaking down. The girl will then throw a bunch of clothes onto the floor, if I get permission from a shop it will take place there if not the video will have to switch to her bedroom or outside somewhere. She will then lay on the clothes and from the girls point of view, I will edit the surroundings as if it everything is spinning around her. This will demonstrate that her mind is losing control.

At some point in the video I want to use fake blood but I am not sure yet where to use it and whether it would fit in with the story and what happens to the character during the video.
I also want to use bubble wrap in some way and maybe flick paint towards the camera but have some sort of glass in front of the camera. This would be effective and show the girls anger.

Favourite Music Videos

Rude Boy Music Video 


Reasons why I like this video:

• The colours are very vibrant, eye catching and bright- attractive.
• The colours chosen are representative of the Jamaican flag 
• The movement of the video goes with the beat of the song
• The choices of imagery goes well with the choice of the song
• I like the make up and costume choices as it connects with the theme of the song and the background colours and images. 
• The costumes are very stylish and modern
• Some of the lyrics of the song appear in the video which help to tie in the audio aspects with the visual aspects
• The dancing fits with the beat of the song and makes you want to join in
• I also like this type of music because of its fast up tempo beat

Mr Brightside Music Video


Reasons why I like this video:

• The music video is very theatrical and this holds the audiences interest and attention
• The make up and costume links with the genre of the song. Most of the people in the video have pale make up on which makes their eyes and costume stand out.
• The video is set out and staged like a drama performance-everything has its own position 
• The odd choice of props makes the video look more surreal- for example the birds in the sky
• The main colour used in the video is red- this has a warm tone
• Most of costumes worn by the people in the video are very extreme 
• The movement of the video goes with the beat of the song-very fast and jump cuts

Drunk Music Video


Reasons why I like this video:

• The theme of the music video is approriate to the song-him drinking alcohol
• The cat in the video is comedic but also has a serious message
• The video is mostly set in a pub which links to the song-appropriate and relevant
• The subtext helps the narrative and helps to tell story

My preferred topics

I would prefer to make a music video because it is something completely different to what we have done; making an opening to a film. It sounds interesting to create and they are very familiar to me as I always watch music videos on Youtube or on Music Channels.
             My second choice would be a short film because there are a number of themes and genres that we could explore and think about using. I also think that making a short film can be quite successful. We can also develop our skills and knowledge from last year to create a more professional type film.
            The research necessary to create a music video or a short film would be to look at previous A2 media study students work and to think about if I could create the same and if not better outcome. I need to consider what makes a good music video or short film and whilst watching some examples think about what I like and dislike. The message and lyrics of the song chosen must fit with the video and the targeted audience must be thought about carefully throughout. To create a short film myself and my group must think of a particular genre and theme and what message and meaning we want to send across to a certain type of audience. For both of these we need to use the technical skills we learnt from last year and develop these when it comes to editing and making either of the two. For example, using garageband and I-movie to edit the sound and I will need to be able to lip sync the lyrics of the song to the music in the background perfectly to create an effective music video. We also need to opeate the camera with more accuracy and make the final product more smooth
               Out of the 6 case studies I prefer Media and Collective Identity and We Media' and Democracy.