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Tuesday 28 February 2012

Production, Distribution and Exhibition

News corp own a number of companies such as 20th Century Fox. Three other companies that they own that could be used to market or exhibit a new film realised by 20th Century Fox in the UK;

*BSkyB- They could use Sky TV movie channels to show trailers for the film and interviews with the main characters to attract people to watch it.

*Sunday Times- This newspaper can be used to advertise posters for the film as well as reviews and written stories about the cast and the film.

*Myspace- This website could be used as a promotive tool; to show trailers of the film. It could also be used for viral marketing campaigns.

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