Gauntlett's theory

David Gauntlett focuses on the idea of using visual methods to get the brain working in a different way. He used methods such as drawing, collage and video. He believes its a more switched on, hands on process which will get more truthful results. He says that making people define their identity through visual methods gives them time to think about it, it also makes them become creative. One of his way's of using visual methods to represent identity is by the use of lego which allowed the people to use the lego to create a metaphor of their identity and life. Therefore, he wanted to explore how people think about their own self identity. It is beneficial because creating images about themselves may be hard to word, or phrase.

• Identity is complicated, however, everybody feels that they have one.
• The average teenager can create numberous identities in a short space of time, especially by using the Internet and social networking sites.
• The relationship between people's sense of identity and the media is not straightforward as individuals interpret messages differently.