Phones- Samsungs and Nokias
Cars- Audis, BMW and Jeeps
Laptop- Apple, HP or Dell
Ipad or Ipods
Maybe designer clothes- Nike trainers, Adidas top etc
Maybe beer- Bottled; Budweiser, Becks etc
The audience theory which may apply to the concepts of synergy and convergence is the Hypodermic Needle Model.
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