Favourite Music Videos

Rude Boy Music Video 


Reasons why I like this video:

• The colours are very vibrant, eye catching and bright- attractive.
• The colours chosen are representative of the Jamaican flag 
• The movement of the video goes with the beat of the song
• The choices of imagery goes well with the choice of the song
• I like the make up and costume choices as it connects with the theme of the song and the background colours and images. 
• The costumes are very stylish and modern
• Some of the lyrics of the song appear in the video which help to tie in the audio aspects with the visual aspects
• The dancing fits with the beat of the song and makes you want to join in
• I also like this type of music because of its fast up tempo beat

Mr Brightside Music Video


Reasons why I like this video:

• The music video is very theatrical and this holds the audiences interest and attention
• The make up and costume links with the genre of the song. Most of the people in the video have pale make up on which makes their eyes and costume stand out.
• The video is set out and staged like a drama performance-everything has its own position 
• The odd choice of props makes the video look more surreal- for example the birds in the sky
• The main colour used in the video is red- this has a warm tone
• Most of costumes worn by the people in the video are very extreme 
• The movement of the video goes with the beat of the song-very fast and jump cuts

Drunk Music Video


Reasons why I like this video:

• The theme of the music video is approriate to the song-him drinking alcohol
• The cat in the video is comedic but also has a serious message
• The video is mostly set in a pub which links to the song-appropriate and relevant
• The subtext helps the narrative and helps to tell story

My preferred topics

I would prefer to make a music video because it is something completely different to what we have done; making an opening to a film. It sounds interesting to create and they are very familiar to me as I always watch music videos on Youtube or on Music Channels.
             My second choice would be a short film because there are a number of themes and genres that we could explore and think about using. I also think that making a short film can be quite successful. We can also develop our skills and knowledge from last year to create a more professional type film.
            The research necessary to create a music video or a short film would be to look at previous A2 media study students work and to think about if I could create the same and if not better outcome. I need to consider what makes a good music video or short film and whilst watching some examples think about what I like and dislike. The message and lyrics of the song chosen must fit with the video and the targeted audience must be thought about carefully throughout. To create a short film myself and my group must think of a particular genre and theme and what message and meaning we want to send across to a certain type of audience. For both of these we need to use the technical skills we learnt from last year and develop these when it comes to editing and making either of the two. For example, using garageband and I-movie to edit the sound and I will need to be able to lip sync the lyrics of the song to the music in the background perfectly to create an effective music video. We also need to opeate the camera with more accuracy and make the final product more smooth
               Out of the 6 case studies I prefer Media and Collective Identity and We Media' and Democracy.

Scrap book for the film Hot fuzz

http://www.facebook.com/pages/Hot-Fuzz/105507782815910

Production company has a website: http://www.workingtitlefilms.com/films/view?film=85

Target audience for the film: Mainly men of the age of 17- 30. Fans of comedy films, action films and Shaun of the dead.

Facebook would be an effective way of marketing this film as the target audience for it uses this social network site quite often.

New Media Technology

3 examples of new media technology my group used during our pre production process:

* Blackberry phone to broadcast a message to people to ask them to take part in our film. 

*I also used the computer and social networking sites, for example Facebook to contact them. I also used the computer to research background information into the genre. I finally used Youtube to watch other films with the same genre type as mine.  

*We used Digital cameras to film our preliminary task and used I-movie to edit it. This gave us experience when it came to filming the actual thing. 

3 examples of new media technology my group used during our production process:

*We used digital video cameras to film most of our scenes and then we watched back the footage that we had filmed.

*We also used a DSLR camera to take photos of an attack scene we have in our film. 

*We used the internet/ my Blackberry phone to contact our cast to let them know of any changes if there were any.

3 examples of new media technology my group used during the post production process:

*We edited the movie clips and sound using computer software for example I-movie and garage band.

*We searched for and downloaded copyright free sound effects for particular scenes in our film, then edited these into our opening sequence. 

*We used Youtube to upload our film 

Sound

Josef Engl, Hans Vogt and Josef Engl patented the "Tri Ergon" process. In 1922, this process announced the development of glow lamp light modulator for variable density recording of sound.

1933: King Kong was released and made sound history. Murray Spivak designed the sound of the movie.

1990: Kodak introduced Cinema Digital Sound with the premiere of Dick Tracy.

1993: 2 new Digital Sound formats were released as DTS and SDDS. Digital Theatre systems and Sony Dynamic Digital Sound.

Digital audio workstations- sufficient for use in the film production. They have the ability to synchronise with picture. Its electronic system is designed solely or primarily for recording, editing and playing back digital audio. During the production the sound crew uses audio technology to meet their goal of consistency and clarity of dialogue. DAW's were originally tape less, microprocessor based systems.
Modern DAW's are softwares which run on computers with audio interface hardware.

Technological developments in recording and editing have transformed in record, movie and television industries in recent decades. Audio editing became practicable with the invention of magnetic tape recording but digital audio (cheap mass storage) allows computers to edit audio files quickly and cheaply.

The most modern method of recording sound on a film print is by stereo variable-area (SVA) recording, encoding a two-channel audio signal as a pair of lines running parallel with the film's direction of travel through the projector.

Sound-on-film refers to a class of sound film processes where the sound accompanying picture is physically recorded onto photographic film. Sound-on-film processes can either record an analog sound track or digital sound track, and may record the signal either optically or magnetically. Earlier technologies were sound-on-disc, meaning the film's soundtrack would be on a separate phonograph record.

Edge of a 35mm film print showing the soundtracks. The outermost strip (left of picture) contains the SDDS track as an image of a digital signal; the next contains the perforations used to drive the film through the projector, with the Dolby Digital track between them. The two tracks of the analog soundtrack on the next strip are bilateral variable-area, where amplitude is represented as a waveform. At present, these are generally encoded using Dolby Stereo matrixing to simulate four tracks. Finally, to the far right, the timecode used to synchronize with a DTS soundtrack CD is visible.

Brands that could be used for contraband

Phones- Samsungs and Nokias

Cars- Audis, BMW and Jeeps

Laptop- Apple, HP or Dell

Ipad or Ipods

Maybe designer clothes- Nike trainers, Adidas top etc

Maybe beer- Bottled; Budweiser, Becks etc

The audience theory which may apply to the concepts of synergy and convergence is the Hypodermic Needle Model.

Contraband research- Working Title Films

What is the genre of Contraband? 

Action, Crime and Drama

Who stars in Contraband? 

Mark Wahlberg, Giovanni Ribisi and Kate Beckinsale 

Who directed Contraband?

Baltasar Kormakur 

What is the estimated budget for the film?$25,000,000

In it's opening weekend, which chart position did it reach in the US Box Office?

 Number 1. 

What is the estimated Box Office Takings for the opening weekend?

$24,349,815.

How many screens was it shown on in the US?

2863

Which other production companies did Working Title work with to produce the film? (You should also know and say what this type of production is called)

Universal Pictures (presents)

Relativity Media (in association with)

Working Title Films (as Working Title)
Blueeyes Productions (in association with)
Leverage Management (as Leverage)
Closest to the Hole Productions
Farraday Films
Leverage Entertainment
Studio Canal